For each of the remaining contenders, you need to do some deeper data capture.

As an example, we’ll look at the Churchill War Rooms in London, England. 

At the 30,000-foot level, we were recommending this for consideration, and we captured only this:

Churchill War Rooms —  “Walk through the top secret corridors of the underground nerve centre where Winston Churchill and his inner circle directed the Second World War.” TripAdvisor rating 4.5  about 70% Excellent and very few Poor/Terrible … they suggest 1-2 hours. some reviews say 2+  … handset lets you play each room’s details … restored rooms … gives a real sense of what it must have been like


Now we’re at 10,000 feet, and we’ll add the details to confirm that it works and help us see of and how it fits in.

Churchill War Rooms —  TripAdvisor rating 4.5  about 70% Excellent and very few Poor/Terrible
Walk through the underground nerve centre where Winston Churchill and his inner circle directed the Second World War.
Near #10 Downing and Big Ben … Closed Nov 4 – Dec 6 else 930- 6 daily, must pre-book; Adult £24.20 Senior £19.40 
They suggest 1-2 hours. some reviews say 2+  … handset lets you play each room’s details … restored rooms … “gives a real sense of what it must have been like”


A peek ahead to 1,000 feet, which comes later under Days. At this point this sight will have made the last cut, and it’s IN. We’ll add some logistical details, and remove some that were only needed for the decision.

Churchill War Rooms   TA 4.5    1-2 hours    daily 930-6   
east end St James’s Park; Tube St. James’s Park; bus stops on Parliament St.
senior £17.60 (!) tix in advance for priority .. ½ hour time slots for entry
tix on smartphone OK … cannot pick up tix on arrival … good audio guide included
2 parts: Cabinet War Rooms & Churchill Museum; café ½way round with classic Brit food 

Note the key items:   website, TripAdvisor, how long, when open, where,
how much, how to get tickets, logistics, highlights, cafe options 

Eventually this will get placed into a plan for a day, and it will look like this:

8-min walk from from Big Ben 

  • cross W to Parliament Sq. Garden with status of Churchill
  • then cross N to see statue of Gandhi
  • W then R onto Horse Guards Road; R on King Charles St. to entrance of …

Churchill War Rooms   TA 4.5    1-2 hours     tickets booked for 10 a.m., see files  
good audio guide included; 2 parts: Cabinet War Rooms & Churchill Museum; café ½way round with classic Brit food

next: how to reduce the shortlist of sights

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